Susan Du Brin
Vice President
West Valley Medical Partners

Philosophy for Success…

 

 

What is your philosophy for success?
Hard work, attention to detail,
communication, knowledge of my field,
listening,and investing in relationships.

During the pandemic, what should businesses be doing to
help them survive & thrive?
Look for any cost cutting items to reduce
overhead. Listen to your staff and hear their
concerns. Employment flex days; working from
home. Listen to your clients and address their
concerns. Follow health department rules and
regulations. Create a safe work environment.

If you were just starting your business, what would you
do differently?
Create a larger rainy day fund.

Why the Encino Chamber?
For the support they provide me. For the
friendships and business relationships.
Giving back to the community – getting
involved.

Susan Du Brin – West Valley Medical Partners

 

 

 

Robbie Gluckson
Director of Marketing,
Community Outreach & Development
UCLA Health

Philosophy for Success…

What is your philosophy for success?
Be kind. Be mindful. Be fierce.

During the pandemic, what should businesses be doing to
help them survive & thrive?
Always ask every time you speak to someone –
How are you and your loved ones doing today?

If you were just starting your business, what would you
do differently?
Be 100% virtual. No office space.

Why the Encino Chamber?
Small business is critical to every
community.

Robbie Gluckson – UCLA Health

 

 

Hank Yuloff
Owner
Yuloff Creative Marketing Solutions

Philosophy for Success

 

What is your philosophy for success?
“If everything happens for a reason, be the reason
things happen.” This is our slogan. It is what we
teach our small bsiness owning clients. It tells you not to
wait for your opportunities. To lead intsead of follow.

During the pandemic, what should businesses be doing to help them survive & thrive?
In Origin of Species, Charles Darwin teaches us that it is not the biggest
or smartest that survive, but those that can adapt the best. This was
true long before the pandemic hit, but COVID-19 has shocked the
system into ‘fast forward.’ Most of our clients came to us because they
were so busy doing their business that you forget to market it. Take a
moment and take a breath. Look at your clients. Have they changed?
If so, how? We know that generally, the buying habits of the ‘public’
has changed, so you need to change your messaging.

If you were just starting your business, what would you do differently?
This is an interesting question, because we treat our
marketing as if we were just beginning. We always look at
our business from the point of view of “is this what our
clients need most?” If not, we pivot. The amount of pivot
we do is based on what our clients tell us they need.

Why the Encino Chamber?
If I were to stop all the networking I do except for one
organization, the Encino Chamber would be the one. I have
made lifetime friends and generated incredible revenue. If
I need to meet someone in the San Fernando Valley, I know
that my first place to look for a connection is within this
chamber.
Hank Yuloff – Yuloff Creative Marketing Solutions

 

 

Brent Tyler
Realtor
Rodeo Realty Encino

Philosophy for Success…

 

 

What is your philosophy for success?
Surround yourself with people who are better
at doing what you need to get done, than you
are!

During the pandemic, what should businesses be doing to help
them survive & thrive?
First of all, don’t panic. The outlook is often dire and
it’s impossible to maintain a positive outlook 100% of
the time but, if the Captain is panicking, then
everyone panics! You’re a leader, LEAD!!! Inspire,
encourage and motivate people around you to be
better. Or for your sake, for their own sake!

If you were just starting your business, what would you do
differently?
Be more proactive instead of reactive. It’s taken
me years to learn that lesson. Play the long game.
Have patience. Think outside of the box and see
the opportunities that others miss!

Why the Encino Chamber?
Supporting each other, knowledge about each
other’s business and business philosophies helps
to keep each and every one of us not only
accountable but, ultimately leads to the success of
everyone!

Brent Tyler – Rodeo Realty Encino

 

 

 

Elizabeth May
Owner
Ellie May Inc.

Philosophy for Success…

 

What is your philosophy for success?
To work harder and smarter than the day before.
Make the most of every opportunity no matter how
small and treat everyone with kindness and respect.

During the pandemic, what should businesses be doing to help
them survive & thrive?
Focus on the purpose of your business and find the most
efficient ways to meet the needs of your customers. Leaders
should be reaching out to their employees on a regular basis to
keep everyone connected despite the increased challenges.
Personal connection with both customers and employees can
create stronger relationships as we move into a post-pandemic
world.

If you were just starting your business, what would you do
differently?
I would not do anything differently. I have found success
by finding a niche market and offering a fair price for a
quality product while keeping overhead low and staying on
budget. I network at every opportunity and surround
myself and my team with right people for the task.

Why the Encino Chamber?
As a newer member, I have found the Encino Chamber to
be a welcoming group of experienced business people who
are passionate about the Chamber and the community. I
look forward to serving the Chamber and the community in
the years to come.

Elizabeth May, Ellie May Inc.

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